One of the things we were interested in capturing during Stig’s residency was some research around generic colours and what people really see when you say the word blue for example.
We have shown people the swatch above and asked them to name the one that comes closest to their image of blue. The results are to follow and we’re also doing the same thing with red, yellow and green.
In the meantime if you want to add your vote, please do so via the comments below. Not so easy on screen I know.
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I think there should be a few more shades of blue on the swatch though, more greeney ones.