Colour of the day no. 4 – Indian yellow

Colour of the day 4 - Indian yellow

Indian yellow

A pigment originally made in rural India. It was made from the dried urine of cows strictly fed on a diet of mango leaves. Its production was prohibited in 1908 as the cows became completely emaciated.

We’d love to know via the comments below what Indian yellow reminds you of or makes you think about. We’re also running a weekly competition where people can re-name a colour. If you had to re-name this colour, what would you call it? There will be a weekly prize of a pot of paint containing the colour and labelled with your new name and a £10 Amazon voucher.

Colour of the day

Throughout the Brighton Festival a colour of the day will be displayed in Fabrica and on this blog. To help decide which colour to choose we asked Anne Wight who is a grapheme synaesthete .This is a form of synaesthesia in which an individual’s perception of numbers and letters is associated with an experience of colour.

Like all forms of synaesthesia, grapheme-colour synaesthesia is involuntary, consistent, and memorable and is one of the most common forms of synaesthesia. Generally, while it is extremely unlikely that any two synaesthetes will report the same colours for all letters and numbers, studies of large numbers of synaesthetes find that there are some commonalities across letters.

We have chosen colours/pigments/paints for each day loosely based the colours she sees for the dates of May’s Festival.


2 responses to “Colour of the day no. 4 – Indian yellow

  1. ‘Sunshine’ was my first feeling/thought. But reading on and hearing about the poor cows I resorted to humour [refuge when confronted with painful facts] and got ‘Mango Sorbet’ and then ‘Indian Summer’. Which just goes to show how you can really alter the message of something visual by the addition of words…

  2. Alexandra Loske

    Perhaps too obvious, but it reminds me of curry powder.

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