Colour of the day no. 19 – Plum crazy

solid block of colour plum crazy

Colour of the day 19 - Plum crazy

Plum Crazy

In 1970 The Chrysler Corporation designed a range of ‘high impact’ colours for their new range of cars, the Dodge Charger, Challenger and Road Runner. Other colours included Go Mango, Panther Pink, Green Go. Dodge has reissued ‘Plum Crazy’ for their new 2010 Challenger model

We’d love to know via the comments below what Plum crazy reminds you of or makes you think about. We’re also running a weekly competition where people can re-name a colour. If you had to re-name this colour, what would you call it? There will be a weekly prize of a pot of paint containing the colour and labelled with your new name and a £10 Amazon voucher.

Colour of the day

Throughout the Brighton Festival a colour of the day will be displayed in Fabrica and on this blog. To help decide which colour to choose we asked Anne Wight who is a grapheme synaesthete. This is a form of synaesthesia in which an individual’s perception of numbers and letters is associated with an experience of colour.

Like all forms of synaesthesia, grapheme-colour synaesthesia is involuntary, consistent, and memorable and is one of the most common forms of synaesthesia. Generally, while it is extremely unlikely that any two synaesthetes will report the same colours for all letters and numbers, studies of large numbers of synaesthetes find that there are some commonalities across letters.

We have chosen colours/pigments/paints for each day loosely based the colours she sees for the dates of May’s Festival.


3 responses to “Colour of the day no. 19 – Plum crazy

  1. “Buckley’s Lilac Wine”

  2. in the dodge community it’s often humorously referred to as “statutory grape.”

  3. passion purple is what exzactly what comes to mind I have loved this color for years and I am painting my Studebaker this color

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